Radio Websites

In the modern era we have technology that allows us to access the media when and wherever we are, this could be on our phones, tablets and laptops. Having a website for radio allows the audience to catchup what they've missed, read stories that they may have found interesting or even to look at photos. Many large, popular radio stations have got websites that are updated regularly.
For example Kiss FM:

When i typed 'kiss' into google this is the first thing that came up.

• The website is easy to read and access, it clearly states the different areas and information i can receive just from clicking on one button

• The website is interactive and colourful, this is perfect for the type of audience that Kiss is trying to connect with. The website is very modern and aseptically pleasing to look at. There are bright colours and lots of images
• The listen again feature is one of the key things i believe that really entices the audience into listening, it makes it easy for the listener to hear what they have previously missed, or just being able to hear something they enjoyed or found interesting 

• The celebrity gossip on the website is specifically targeting the younger generation. Sharing celebrity information is an attraction for listeners. Finding out what is going on in celebrities life is an activity that teenagers spend doing on a daily basis using Instagram, Facebook, Twitter and Youtube. Having these media links makes it easy to connect and share to friends, this expands the targeted audience for the radio just by doing these simple things.