Audience

The type of radio station reflects the audience listening. There are certain conventions of radio that changes along with the type of audience that is listening. It is important for me to create my radio according to the type of audience that would be listening. This will effect the presenters tone of voice, jingles, adverts and even the prizes that are going to be won. Audience research is important as it indicated how many listeners are tuning into the radio show that is being played. The audience research is a form of market researching, it requires the audience to fill in questionnaires. A survey is also done, a question will be asked to the whole group and they all must answer it, the answers are then transferred onto a survey where the results are concluded.

The radio is altered and adjusted depending on the age, gender and general lifestyle of the audience i am targeting. To ensure that my radio is successful i must make sure that my audience is understanding what is going on throughout the duration of my radio show.