Adverts

The adverts that I include on my radio will be targeted at attracting young to middle aged people, I am targeting a mixed audience. The idea that my radio station is local also contributes to the idea that I am targeting a wider audience. The adverts need to be appealing to the listeners, they must be able to relate and understand the advert that is being played.
I am now going to look at existing adverts and analyse how they appeal to an audience and whether they are effective on the radio:

1. Marks and Spencers

• When watching the advert it seems very appealing, it is clear that the product that they are advertising is food, the music implies christmas. Although this comes across clearly whilst being able to see it, if we could only listen to it all we would hear is music, this does not imply Marks and Spencer's in any way. Therefore this would not be a good advert to play over the radio
• When it comes to making my advert if I do a food supermarket, I must ensure that I create it so that the audience can understand what is going on and i must be clear on the product that i am advertising 

2. Car advert:

• This is a good advert for the TV and the radio. The voiceover is distinct and makes it simple for the audience and listeners to understand what is going on. Although the setting of the advert is in space and is clearly fictional, it doesn't effect how the listeners are understanding the product.
• The message comes across quickly and clearly. I believe doing a car advert for my radio show would be good.

A good website that i used to research car adverts is this: CAR ADVERTS LINK

• It includes a range of different adverts previously shown on the radio. By listening to this i gained even more knowledge on what real life car adverts sound like and how they are presented to the audience.
• It also includes the scripts of what is said on the advert 

3. Selling old phones e.g. mazuma mobile:

• This is a very good advert as the theme tune is catchy, just by listening to this advert we immediately are reminded of what it is selling. It may be extremely annoying by this is a way that the listers will continue to remember the company name. 
• Although this is a TV advert it is another one that would be good to also have on the radio 

4.  Toothpaste

• Using an advert that includes people speaking from the public is a good way to connect with an audience. It gets the message of the product across to the listeners quickly and efficiently 
• This sort of advert does not just have to be toothpaste, it can be any product that is used on a regular basis like for example mouth wash, body wash and hair products. However make-up is much harder to advertise over the radio, usually make-up adverts are a lot more dramatic and do not include reviews, they use models to reinforce how the make-up works by using lots of imagery and videos there fore a better way of advertising make-up would be on the television.