Radio Show Presenter

For this post I am going to look at a variety of different radio shows and see how there presenters record the news. I am doing this because when it comes to recording my radio show I want to make sure that i have an accurate presenter in terms of my target audience. The sort of things that I will be looking for are the tone of voice, the speed at which they speak, the vocabulary they use and what gender the presenter is.

Capital FM-

• This is a national radio station, it targets quite a large audience between the aged of 14-34.
• They play the music that is most popular on the charts
• They target a modern young audience this means that the presenters have to speak with a simple, catchy tone of voice, maybe using modern slang to appeal to their audience
• whilst listening to a capital show I can hear that the presenters seem very friendly and speak a joyful tone, they also laugh a lot, the rest of the cast also laugh (there is a back ground noise of laughter).
• There is both a male and female presenter 
• The presenters have 'banter', this attracts the younger audience

Smooth- 

• Smooth radio show targets 25-45 year olds, the sort of music that they play is adult contemporary, this does not generally appeal to the younger audience 
• The presenter is a man, he speaks slowly and clearly, using more sophisticated language. 
• He speaks in a happy tone of voice when he talks. 
• In some sentences he speak using old english slang like 'goodness gracious' 
• There are not many sound effects used if we compare it to capital.