Radio news jingle:
- This is more of a serious and dramatic tone
- It is played in the background of the presenter reporting the news
- It includes other ways of listening to the news and the name of the radio show
- The jingle represents what is about to happen and keeps us updated
Weather jingle:
- It usually includes a mention of a product it is sponsored by e.g. 'weather sponsored by kleenex balsam tissues'
- In some stations they use the same jingle as the news
- Radio shows like BBC change the theme to a slightly more upbeat tune
Sports jingle:
- We can hear the audience in the background giving the feel of a stadium, this instantly relates the audience to sports
- The voice over is deep and engaging
- It is dramatic, but upbeat at the same time
- Traffic is usually played during rush hour, this could be the morning or evening
- The news station is repeated during the announcement of traffic
- Sometimes they do not call it a 'traffic announcement' they change the phrase to something more dramatic for example on capital it is called a 'travel update'
- Dramatic music is played in the background of the announcement and then fades into the next song playing in the background towards the end
Radio jingle:
- The music is catchy and memorable
- The name of the radio show is included and in some cases the frequency
- Also the location of the radio show
- If the radio is promoting products or is sponsored by a product then they mention it
- Some stations include information like more ways the news can be listened to for example 'on radio, online or on your mobile phone... this is capital'
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