Adverts I have Listened to

I again used the previous website in order to listen to more adverts that have been broadcasted over the radio. By listening to a range of different adverts enabled me to expand my understanding of adverts and how to make mine sound authentic. It will also assist me when I write my script.

WEETABIX ADVERT

• This sort of advert has a comical feel to it, the use of a little girls voice immediately draws in the attention of the audience. It also relates to the everyday lives of busy parents who may have younger children who are similar to the child in the advert. This is another good way of connecting with listeners. The end of the advert includes the voiceover, this gives a clear understanding of what the product is and where it is available.

WOMENS AID

• Adverts like this are a lot more dramatic than regular advertisements, they require a different approach, much like charity organisations that advertise over the radio, both of these evoke emotional responses and this is what makes them so successful.